Trademark tips for small businesses

Starting your own company is thrilling, but it comes with certain risks and responsibilities. One of those is protecting your brand identity. A trademark not only safeguards your logo and name from misuse, it can also strengthen customer trust. By registering your trademark, you set clear boundaries and help prevent confusion among consumers who might otherwise mistake someone else’s brand for yours.

Early registration is key. Before you officially register, perform a thorough search to ensure there’s no conflict with existing marks. Once you confirm your brand is unique, you can file an application with the relevant trademark office. Monitoring your mark after registration is just as important—if an unauthorized party starts using something similar, prompt legal action may be necessary. Keep an eye out for potential infringers, and consult an IP professional if you need help navigating a dispute.

If you plan on expanding globally, research the trademark laws in each country where you’ll do business. Different jurisdictions have their own rules, timelines, and requirements. Taking these proactive steps can save you time and money in the long run, and allow you to focus on what matters most: growing your business.

Aug 17, 2019